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We came up with Amazon Product Listing Promoter training course
Now…here’s something SUPER EXCITING that we have to share with you…This is a complete overview of the actions you will take while building your business with the Conoxy
OurAmazon Product Listing Promoter Training Course is a need for all sellers. Here we are providing you with the opportunity to progress in your sales.
Whether you’re just starting out or growing your brand, get expert training from Amazon sellers.
OurAmazon Product Listing Promoter Training Course is a need for all sellers. Here we are providing you with the opportunity to progress in your sales.
mutually Understanding with students
1month | 2Months | 3 Months | 1 year
Online & Face-to-Face | Zoom
Now…here’s something SUPER EXCITING that we have to share with you…This is a complete overview of the actions you will take while building your business with the Conoxy
Amazon’s marketplace is just as lucrative as it is crowded.
To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15%, roughly three to five times that of other e-commerce sites.
The key to reaching Amazon shoppers is maximizing your listings’ visibility. There are so many products on the marketplace, and buyers don’t have the time or patience to sift through every single one. Make it easy for buyers to find your products and you’re on track to win greater sales.
To boost your listings’ visibility, we’ll highlight nine key ways to drive external traffic outside of Amazon and internal traffic within the marketplace to your products. Using these strategies leads buyers right to your listings, so they can make their way down your sales funnel and grow to become a customer.
For products on your own online store, promotion is straightforward. You spread product awareness outside of your store through ads and other marketing efforts to drive traffic back to your listing pages.
Amazon listings are more complicated—they require both external and internal promotion. With so much competition in the marketplace, sellers have to craft their listings to be highly visible on Amazon’s website, not just outside of it.
External promotion for Amazon listings is simply using outside channels to drive traffic back to your listing. It allows you to hook shoppers who aren’t already on Amazon to check out your listing.
Here are a few examples of external promotion methods for Amazon listings:
With external promotion, you can make your listings stand out to shoppers outside of Amazon and maximize your sales.
Say you’re an Amazon merchant, and you want to sell women’s sunglasses. You won’t be the only merchant selling the accessory on the marketplace—there are over 40,000 other sellers also offering women’s sunglasses. Sunglasses aren’t an exception—Amazon, across all products, is saturated with merchants. To beat the competition, you have to find ways to increase your product listings’ visibility on the marketplace.
Here are a few examples of internally promoting your Amazon products:
Winning the Buy Box means prime visibility, so it’s a key way of attracting buyers on Amazon. Amazon considers a multitude of factors to pick the Buy Box seller—mainly price, but also others like seller rating and shipping type.
These internal promotion tactics ensure that shoppers can easily find your listing in Amazon’s crowded marketplace and make a purchase.
Requiring both internal and external methods, an ideal Amazon promotion plan includes a mix of tactics. You have to understand both the marketplace policies—Buy Box winning, search rankings—as well as ways to drive outside traffic to your listing to maximize sales. In this guide, we’ve outlined nine strategies for driving traffic from inside and outside of Amazon to your listing.
Let’s dive in.
Search engine optimization attracts a wide range of buyers to your listing. Both shoppers who are already on Amazon and those who are using other sites can find your listing when you include popular keywords. With these additions, search engines—both Amazon’s and others—determine that your listing is a relevant result and rank it higher.
There are a few key tools to identify the keywords your shoppers are searching for most frequently.
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You can learn more about other SEO tools for finding keywords using this guide.
Once you’ve collected your keywords, place them throughout your listing, such as in the title and description. Detecting these popular keywords, search engines will recognize your listing as a relevant result for your buyers’ searches and rank it higher.
Even with SEO, there’s no guarantee that your listing will be placed higher in Amazon’s search results. The marketplace’s engine considers other factors for ranking—selling history, price, and more—so SEO alone doesn’t necessarily lead to higher rankings.
To gain more control over their listings’ visibility, Amazon sellers can pay for the marketplace to sponsor their products and place them higher in search results.
Sellers only pay when shoppers click on their ad, so the payoff with Amazon promotion is guaranteed. Your listings’ visibility is increased, so shoppers on Amazon can easily find your product and potentially make a purchase.
The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.
Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:
By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.
For internal visibility on Amazon, your listings need to stay ahead of competitors’ products. In buyers’ searches, your products will fall behind competitors’ items in rankings if you aren’t monitoring how those listings are engaging shoppers.
To keep your listings high in Amazon’s search rankings, there are a few factors you should monitor in competitors’ listings:
Finding ways to make your listing outshine competitors’ items on Amazon will increase your product rank in the marketplace’s search results.
Just like products on an online store, Amazon listings can gain significant traffic through influencer marketing. When prominent individuals in your industry stand behind your product and link to your listing, it sends a message to communities of your key buyers that your listing is worth checking out.
To promote your listing through influencer marketing, start by coming up with a list of key individuals in your sector with a large base of social media followers. You brainstorm this list by considering your own personal network or use an influencer platform like conoxy.com.
Once you have a list going, check out this guide to learn about the best ways to reach out to influencers and measure results once they share your Amazon listings.
First impressions matter when you’re on a marketplace as competitive as Amazon. Buyers are browsing through thousands of products, so they won’t settle for items that seem low-quality.
A clear way to give shoppers a positive first impression of your Amazon listings is to maintain high-star ratings. When buyers are browsing through their Amazon search results, the star ratings are visible for each product.
Along with price, these star ratings are a major factor in whether shoppers decide to click on your listings. They can’t see your products in-person, so this feedback from other buyers is especially meaningful to shoppers trying to make a purchase.
Here are a few tips for maintaining high-star ratings on all of your Amazon listings:
Ratings are a key way for buyers to quickly assess your Amazon products. Make sure your items’ scores stay high to keep buyers interested in your listing.
Shipping, at first, might seem totally unrelated to promoting your products. But on Amazon, your shipping performance is a key factor in your listings’ visibility.
Amazon wants to keep shoppers happy, so they discourage poor shipping practices by making shipping a factor in winning the Buy Box and ranking high on Amazon’s search rankings. With consistent shipping issues, you’re less likely to win the Box or to rank high in search.
Instead of hurting your visibility, use these tips to maintain a strong shipping performance on Amazon:
Always provide great shipping and you won’t hurt your chance at winning the Buy Box or at ranking high in search results. With this visibility, Amazon shoppers can easily find your products.
Like shipping performance, your overall seller rating on Amazon also impacts your chances of winning the Buy Box and ranking high in Amazon’s search results.
Punishing low-rated sellers with less visibility is a measure to keep Amazon shoppers happy and sustain the marketplace. It ensures that buyers are first and foremost working with merchants who have a positive record and can provide great service.
To keep your listings visible on Amazon, follow these tips to maintain a high seller rating:
Make an effort to keep your seller rating as high as possible and you’ll help your listings stay visible through the Buy Box and Amazon search results.
Beyond convenience, many shoppers come to Amazon for the marketplace’s low prices. With this interest, a primary way of attracting Amazon shoppers to your listing is by launching a Lightning Deal.
Lightning Deals are time-based, marked-down products that buyers can find in Amazon’s Today’s Deals section. They draw a lot of attention and sales from Amazon’s shoppers not only because they appreciate discounts, but also because their limited time frame motivates buyers to make a purchase.
Sellers have to pay a fee and Amazon has to approve Lightning Deals before they’re launched.
Here are a few of the key guidelines that sellers need to meet for their Lightning Deals to be approved:
To learn more about Lightning Deal guidelines and setting them up, review this guide. With these Lightning Deals, more buyers will come across your listings in the Today’s Deals section and be driven to purchase with the limited promotion time frame.
Promoting Amazon products is unlike traditional marketing for a single store, where you’re mainly focused on driving external traffic. You also have to find ways to increase your listings’ visibility internally on Amazon. The marketplace is so competitive, so you have to find innovative ways to make products stand out against other sellers’ items.
To simplify promotion on Amazon, make the most of the nine key strategies here for boosting your listings’ visibility inside and outside of the marketplace. Experiment with these different methods, and track your results to see which ones lead to greater sales. The more you test these tactics, the better prepared you’ll be to win Amazon buyers’ attention and stay ahead of competitors.
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